As authors, many of us tend to market our books using social media. That’s a fantastic way to market our work especially since we can do it in our PJs from the comfort of our home. That said, I truly believe writers need to use a marketing mix. In the old days before the Internet, that meant using a variety of mediums like television, radio, billboards, print, trade shows and the like. That would be pricey for authors but book signings aren’t.
Readers want to meet authors. We want to meet readers. The best way to accomplish that is to get all gussied up and schedule book signings. Over the years, I’ve had about 25 book signings and have learned a great deal. Here’s my Top Ten List of Book Signing Do’s & Don’ts.
#1 SMILE. This sounds simple but I’ve seen authors sit at their table like it’s…
View original post 1,032 more words